Funding Universe. Sometimes emergent strategies result in disasters. Prescriptive approach uses market intelligence, classified objectives, well chosen enemy in this case a dynamic environment, to create an attack strategy and innovates the strategy to predict and cushion the effects of the changes in its business environment.
Emergent strategy is means-orientated. The essence of strategic management is to address the over-all long term directions of the company, using SWOT analysis to create the appropriate strategy to cushion changes in the future of the business.
Emergent strategic thinking In the face of a rapidly change environment, managers and business leaders need to craft emergent strategies rather than rely on planned strategies the rational model.
However, although this approach has proved to be successful for some companies in the past, business leaders and managers deploying it today face a number of difficulties and their companies may cease to have sustainable competitive advantage over competitors.
Emergent Approach: this approach is constantly active, continuously learning, adapting and adjusting to changes as they come along with the aim of gaining competitive advantage in its industry.
This is a major planned, change of direction. Many authors have defined the two approachments in different ways. To meet these needs, Southern Bloomers began selling underwear made of heavy cotton fabric.
Avon is now available online and in retail outlets worldwide. It asks: what is possible, with the means we have at our disposal?