Gul ahmed and al karam

Crafting an actual story rather than relying on a series of high-class shots is another.

Gul ahmed and al karam

It was a largely fruitless exercise: Khaadi, Wardha Saleem, Sana Safinaz… if I were to attempt to analyse each of these, we would be in for a lot more copy pasting. Nothing in this campaign sets it apart from other brands.

As the months of summer start approaching- well to be honest it is summer all year round in most of the cities of Pakistan. It was a largely fruitless exercise: Khaadi, Wardha Saleem, Sana Safinaz… if I were to attempt to analyse each of these, we would be in for a lot more copy pasting. I am not a lawn connoisseur by any stretch of the imagination. AS: Fashion focus in what way? What was also unique about the campaign was that there were flowing ball gowns made from lawn. Nothing in this campaign sets it apart from other brands. SA: Despite being an industry pioneer, Al-Karam were not showcasing their products in the export market.

Al Karam Latest Summer Lawn Designs Being one of the leading and top most textile companies of Pakistan, Al Karam is known for its wide range of clothing for both men and women. I had returned to Pakistan after stints with various international brands when the opportunity to work for Al-Karam came my way; although I did study textiles, the challenge was to master the technicalities of manufacturing, such as thread counts and dyes.

Of course, this is not a result of bold creativity as much as blatant conservatism see Shan ads for reference.

My involvement with domestic product development started when these divisions were consolidated under one umbrella. For instance, if you are a stay at home mom, choose the casual prints.

Has the industry developed enough for brands to attain a degree of uniqueness? That Mahira is an icon among the young only helped. A few months in, I realised how crucial brand image is when it comes to clothing. Despite being a pioneer, Al-Karam failed to keep up and that affected our market share. Penney and Target. Here are a few of the best lawn collections, moreover a comparison between the two most wanted lawn brands. It is one of the most awaited brands of the country. Even our marketing campaigns have changed significantly from how we used to advertise. Overall, this is a breath of fresh air after the formulaic campaigns we have discussed. The answer is simple. AS: Fashion focus in what way? The company is a major player in the international textile market and supplies linen and bedding materials to brands such as Ralph Lauren, Tommy Hilfiger and Donna Karan and retail giants like Walmart, J. For feedback, email aurora dawn.

These Pakistani lawn dress design brands are produced by the designers specifically for women who are conscious about their appearance, what they wear, and how they look. SA: Previously, the brand association was strictly with a more mature audience, because Al-Karam were known for their traditional, three-piece shalwar kameez suits.

We were no longer just a textile mill exporting base fabric. That is how interchangeable these two campaigns are. Soon the market began to notice the change as well. That is why, a lot of fashion designers have a side where they design clothes specifically for this season.

AS: Fashion focus in what way?

al karam textile mills annual report 2017
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